MEDIA RELEASE

2/05/2005

PODCAST NETWORK SIGNS FIRST SPONSOR

The world’s first and largest commercial podcasting network today announced its first commercial sponsor.

LearnDog, a new Australian company working to help teenagers make better life choices, was specifically chosen as the first sponsor of The Podcast Network because of the importance of their mission.

Although the specific terms of the sponsorship are confidential, Mick Stanic, co-Founder of The Podcast Network which launched in February 2005, said, “We will be placing LearnDog’s audio advertisements in ten of our highest ranking shows over the next seven days, and we will also display their logo and links to their site in our show blogs.”

Mike Seyfang, Product Manager for LearnDog, said “We wanted to be TPN’s first sponsor because of the synergy between both companies and the emerging medium of podcasting. This disruptive technology has already spawned several interesting business models and can give millions of kids a new form of ‘voice’, something LearnDog plans to direct toward positive health outcomes.

ENDS

MICK STANIC
Since 1990, Mick Stanic has been providing business, marketing and technical solutions and strategies that have utilised emerging technologies to some of the world’s largest companies. Mick has held senior roles at a number of Australian firms and for the past four years (2000-2004) was the Executive Producer / Technical Director for the Interactive arm of one of Australia’s largest advertising agencies, Singleton Ogilvy & Mather.

For more information contact:
Mick Stanic
Email: mick.stanic@prinicipius.com
Web: www.thepodcastnetwork.com
Mob: +61 413 804931
Tel: +61 2 8212 4098

MARK KEOUGH

Learndog is
the brainchild of Mark Keough, CEO of Archer College. Mr. Keough was responsible for some large and successful elearning projects in the late 90’s and sold his company TechWorks to Monster.com, becoming VP for Monster learning in 2000 and 2001. He has a deep and personal understanding of teenage alienation and the need for recognition of new skills and knowledge and has a passion for doing something about it.

For more information contact:
Mark Keough
Email: mark@keough.com
Web: www.learndog.com
Mob: +61 412 555 212

MIKE SEYFANG

Mike Seyfang has over 25 years experience in the I.T. industry and is now product manager for LearnDog.

For more information contact:
Mike Seyfang
Email: fang@mikeseyfang.com
Web: www.learndog.com
Tel: +61 88295 2470

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