Media Release - THE MEDIA CENTER SHOW PODCAST GETS ORBED
To promote its service to media center users, Orb has just signed a three-month advertising deal with a podcast on The Podcast Network. Orb Networks provides spontaneous access to a person’s music, live television, videos, photos and other digital content, at any time from any device that can connect to the Internet.
Ian McCarthy, vice president of product marketing at Orb, said the company was very excited about working with The Media Center Show, the most popular media center podcast. “They have an audience of early technology adopters who understand the value of having control of their digital content.” McCarthy continued, “This podcast is the perfect approach for us to reach ideal Orb users, and they are Media Center owners.”
Cameron Reilly, a Director of The Podcast Network (TPN), said his company has enjoyed working with Orb in order to foster a deeper conversation with their marketplace.
“Ian Dixon (the producer/host of The Media Center Show on TPN) has had Orb executives on the show a couple of times in the past to talk about their product. We agreed that there were significant opportunities to expand the relationship,” Reilly said.
“Podcasts attract smaller, but higher value audiences, than more traditional media formats. Podcasting audiences are passionate about the subject-matter of a particular show, so advertisers are certain that they hitting their target customers,” he also said.
The initial agreement between Orb and TPN is for three months starting October 2005.
ENDS
The Podcast Network Contact:
Cameron Reilly
Phone: +61 400 455334
E-mail: cameronreilly@gmail.com
Web: www.thepodcastnetwork.com
Skype: cameronreilly
Orb Networks Contact: Debbie Degutis
Phone: +011 510 903 0930
Email: debbie@orb.com
Web: http://www.orb.com/company/