Media Release - MOTOROLA ANNOUNCES MARKETING AGREEMENT WITH THE PODCAST NETWORK
Motorola becomes first site-wide anchor tenant of The Podcast Network from October, 2005
Sydney, Australia – 14 October 2005 – Motorola Mobile Devices, a global leader in wireless communications, today announced that it has entered into a three-month strategic marketing partnership with The Podcast Network (TPN), the world’s first commercial podcast network.
The deal sees Motorola become the first site-wide anchor tenant of The Podcast Network with highly visible advertising from banner ads through to audio spots in podcasts across the broad range of channels offered by TPN at www.thepodcastnetwork.com. Motorola will also offer podcasts with senior Motorola executives on a number of topics from handset design to mobile music.
Neil Stewart, Motorola Mobile Device’s Marketing Director for the High Growth Markets region, which includes Australia, said that the agreement breaks new ground for Motorola, allowing the Company to embrace new marketing vehicles and reach a growing breed of early adopting, media savvy consumers.
“Podcasting is clearly growing at a rapid rate and is quickly becoming a powerful marketing tool,” Mr Stewart said. “It allows us to reach out and communicate to a very targeted and worldwide consumer base and create a high impact conversation with some of our brand’s most valuable audiences on a regular basis.”
“Podcasting provides an additional layer that naturally leverages other online marketing techniques. It should not be viewed as a replacement, but as a medium that can be integrated into the overall online marketing mix.”
Mick Stanic, Co-Founder of The Podcast Network, said that having Motorola onboard as TPN’s first site-wide anchor tenant is a great coup for the network.
“As The Podcast Network delivers over 35 weekly channels of niche content to over 100,000 listeners a month in around 150 countries, it is important for us to work with a Company that has global appeal and relevance to our entire audience,” said Mr Stanic. “Partnering with Motorola helps educate the marketing world about the many advantages of getting involved with podcasting as a medium for not only advertising, but also to interact directly with a powerful and worldwide community.”
The agreement is highly relevant for Motorola given the recent launch of the Motorola ROKR, which allows people to download their favourite podcasts direct to their mobile phone.
Motorola intends to use the TPN sponsorship to promote the ROKR, as well as other upcoming handsets, and also to position the edgier side of the Motorola brand. Motorola will give podcast listeners the opportunity to interact with Motorola executives by allowing them to submit their own questions to be posed in upcoming podcasts.
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: http://www.motorola.com/.
About The Podcast Network:
The Podcast Network is the world’s leading provider of managed podcasts in the world today. Launched in February 2005 by two Australians, Mick Stanic and Cameron Reilly of the G’day World podcast, it has grown to a service that has delivered over 1 million shows to listeners in over 150 countries in the world. TPN offers a wide range of niche shows that cover a wide gamut, including technology & science, business, entertainment, sport, lifestyle and radio drama.
Fore more information: http://www.thepodcastnetwork.com
-ends-
Media Contacts:
Motorola
Peter Joblin, PR Manager, Motorola Mobile Devices, Australia and New Zealand
+61 2 9882 8855
peter.joblin@motorola.com
The Podcast Network
Mick Stanic, Co-Founder
+61 2 8212 4098
mick.stanic@principius.com
Howorth Digital Lifestyle Group
David Packman
+61 2 8281 3842
dlg@howorth.com.au
October 14th, 2005 at 9:25 am
Cool guys! Good to see some mainstream advertising coming your way.
October 14th, 2005 at 9:45 am
Congrats guys! Well deserved! Things are really starting to come together (not that haven’t been already). I am sure that this will help kick it up a notch!
Molly
PS. No chance of a promotional phone for your most loyal listener? ;)
October 14th, 2005 at 10:17 am
The Podcast Network do deal with Motorala
Well Done Guys. This is huge for them and us, the Podcast Network listener. Why is this important you might ask? Well it means that these guys (Cam and Mick) will be able to keep the network growing, it means that they can keep the network free for the…
October 14th, 2005 at 10:32 am
Great news and thoroughly deserved. Motorola is getting a great deal with the large amount exposure that TPN has.
October 14th, 2005 at 11:06 am
Great work guys. Nice to see the final pieces falling into place. Hope to see more advertisers following suit soon.
October 14th, 2005 at 11:10 am
[...] Mick and Cameron of The Podcast Network have landed our first network-wide advertiser and they did it with a freaking BANG! No small-time mom and pop advertisers for us. TPN has signed a three-month sponsorship deal with freakin’ Motorola! [...]
October 14th, 2005 at 11:23 am
Great Job guys!!!
October 14th, 2005 at 11:25 am
[...] Mick and Cameron have landed our first network-wide advertiser and they did it with a freaking BANG! No small-time mom and pop advertisers for us. TPN has signed a three-month sponsorship deal with freakin’ Motorola! [...]
October 14th, 2005 at 11:26 am
[...] I’ve got to throw down a huge congratulations to Cameron Reilly and Mick Stanic, who have seemingly landed their first really huge advertising deal for The Podcast Network, the world’s best, and best known, network of Podcasts…according to their media release The Podcast Network has reeled in a three-month marketing partnership with Motorola. The move will make Motorola the first site-wide advertiser on the network, and the agreement will include highly visible Motorola banner ads, audio spots in podcasts, and apparently even some new podcasts with senior Motorola executives. Mick Stanic, Co-Founder of The Podcast Network, said that having Motorola onboard as TPN’s first site-wide anchor tenant is a great coup for the network. “As The Podcast Network delivers over 35 weekly channels of niche content to over 100,000 listeners a month in around 150 countries, it is important for us to work with a Company that has global appeal and relevance to our entire audience,” said Mr Stanic. “Partnering with Motorola helps educate the marketing world about the many advantages of getting involved with podcasting as a medium for not only advertising, but also to interact directly with a powerful and worldwide community.” The agreement is highly relevant for Motorola given the recent launch of the Motorola ROKR, which allows people to download their favourite podcasts direct to their mobile phone. Motorola intends to use the TPN sponsorship to promote the ROKR, as well as other upcoming handsets, and also to position the edgier side of the Motorola brand. Motorola will give podcast listeners the opportunity to interact with Motorola executives by allowing them to submit their own questions to be posed in upcoming podcasts. Too cool. Technology is quickly taking the power of global media away from the big boys and placing it squarely into the hands of the people, where it belongs – and Podcasts, like blogs, are a perfect example of that technology in action. While blogs are already taking some substantial steam out of the big media players, until now Podcasting has been one of those up and coming technologies that hasn’t even begun to reach it’s potential. This move by a major technology player like Motorola could be the start of something really beautiful in the infant world of Podcasting. I’ll be keeping my fingers crossed. Related Articles: [...]
October 14th, 2005 at 12:42 pm
Congratulations to Cameron Reilly & Mick Stanic
Congratulations to Cameron Reilly and The Podcast Network for securing a deal with Motorola for advertising on TPN. I had a question about business model about TPN, I can see the light now :).
October 14th, 2005 at 12:58 pm
[...] The Podcast Network made quite a splash today by announcing that Motorola has signed a three-month deal to put ads in the network’s 35 some-odd shows and websites. [...]
October 14th, 2005 at 5:24 pm
Wicked. Awesome. Cool. Congrats guys!
October 14th, 2005 at 6:12 pm
[...] The big podcasting news today is over at The Podcast Network. Motorola has signed up to support TPN for the next three months. Mainstream advertsing is starting to seriously look at Podcasting, and this is the first of many big moves I’m sure that will be seen over the next six months or so. Be it from advertisers looking for new routes to audiences, innovative programming, and the experiments and trials that [...]
October 14th, 2005 at 9:52 pm
What do Motorola, ORB and LearnDog have in common? (hint: The Podcast Network)
When LearnDog did the first sponsorship deal with TPN - The Podcast Network, we knew we were on to something significant. Today we are delighted to read the press release about the Motorola sponsorship! Keep up the good work Mick
October 14th, 2005 at 11:55 pm
I just noticed on macworld that Motorola are going to be doing a podcast that plays non podsafe music among other things.
Are TPN going to be anything like that for Motorola and will TPN possibly getting any mentions in their podcasts as part of the new deal?
A copy of the story is at http://www.macworld.co.uk/news/index.cfm?RSS&NewsID=12890
October 15th, 2005 at 3:56 am
[...] I just read a press release by way of ProBlogger over on The Podcast Network announcing a three month marketing partnership with Motorola Mobile Devices. The deal sees Motorola become the first site-wide anchor tenant of The Podcast Network with highly visible advertising from banner ads through to audio spots in podcasts across the broad range of channels offered by TPN at http://www.thepodcastnetwork.com. Motorola will also offer podcasts with senior Motorola executives on a number of topics from handset design to mobile music. [...]
October 15th, 2005 at 6:42 am
[...] TPN signed deal with motorola as you can read here. [...]
October 15th, 2005 at 8:42 pm
[...] Source: The Podcast Network. [...]
October 16th, 2005 at 3:17 pm
[...] You can read the official press release at the TPN Network Blog. [...]
October 17th, 2005 at 9:36 am
Motorola sponsors ThePodcastNetwork
Motorola has announced that they will be sponsoring ThePodcastNetwork. TPN is run by two Aussies: Mick Stanic & Cameron Reilly, and has 37 podcasts on a number of different topics, and have, to my knowledge, the only AFL podcast available.
This …
October 17th, 2005 at 9:45 am
[...] Motorola has announced that they will be sponsoring ThePodcastNetwork. TPN is run by two Aussies: Mick Stanic & Cameron Reilly, and has 37 podcasts on a number of different topics, and have, to my knowledge, the only AFL podcast available. They also run the Father Bob show, by the one and only Father Bob Maguire [...]
October 30th, 2005 at 10:16 am
Does this mean that the, so far, seven week delay in continuing the podcast of the Drama SciFi series, Claybourne, is coming to an end? Is the series going to continue or has it been scrapped?
Unfortunately, posts in that section remain unmoderated and unanswered.
November 16th, 2005 at 11:01 pm
Hello, i have a site about music, can i place a link to your website?